By: JN Reporter

In an era of tightening municipal budgets, infrastructure strain and intensifying public scrutiny, the ability to communicate clearly and harness digital tools has become central to effective local governance.

Recognising this shift, the Free State office of the South African Local Government Association (SALGA) convened a Communication and Digital Masterclass in Bloemfontein aimed at strengthening municipal capacity in an increasingly technology-driven environment.

Held at Protea Hotel Willow Lake under the theme “Driving Digital Transformation and Communications Excellence in Municipalities,” the session brought together communication and ICT practitioners from municipalities across the province. Strategic partners included the Government Communication and Information System (GCIS), MTN and the University of the Free State (UFS), with representatives from CoGTA, Old Mutual and the Road Traffic Infringement Agency also in attendance.

Opening the engagement, SALGA Free State Provincial Director of Operations, Ms Emily Kuzwayo, said the masterclass was designed as a strategic intervention to enhance transparency, rebuild public trust and improve service delivery through stronger communication systems.

Facilitated by GCIS Free State Director Ms Yoliswa Blom, the programme focused on practical tools for data-driven communication, digital innovation and improved citizen engagement.

SALGA representatives William Moraka and Mukovhe Lumadi led discussions on digital transformation and turning municipal data into actionable insights to strengthen planning and responsiveness. Artificial intelligence formed part of the dialogue, with Professor Natasha Mboti of UFS urging municipalities to approach AI strategically and ethically, while maintaining the core principles of clarity and accountability.

The masterclass underscored the growing view that digital competence is essential for municipalities seeking to remain responsive, transparent and future-ready.